Epicentr is growing fast as a marketplace, but it has its own listing requirements — notably bilingual content and field length limits.
Bilingual listings
Titles and descriptions are needed in Ukrainian and Russian. The platform keeps both language versions and outputs them in the correct feed format.
Technical requirements
- Title and description length limits.
- Correct availability codes.
- Attributes from the marketplace dictionary.
Bottom line
A valid feed passes moderation the first time — no manual edits per listing.
Step-by-step plan
- Check which language your supplier uses for product titles and descriptions.
- Prepare the second language version for your most popular items.
- Make sure title and description lengths fit the marketplace limits.
- Fill in attributes according to the Epicentr dictionary.
- Generate the feed, check validation and hand the link to the marketplace.
The most common mistake
Sellers often copy the Ukrainian text into the Russian field, or vice versa, just to fill in both languages formally. The marketplace may reject such listings, and buyers see text in a language they didn't choose. Duplicating identical text also doesn't help search. It's better to prepare a proper translation at least for your main products and fill in the rest gradually — this speeds up moderation and improves conversion on Epicentr.
Preparing content in two languages
If a supplier provides descriptions in only one language, the second version has to be prepared separately. The platform detects the source language and lets you fill in a translation for each product. For large catalogs, translate your most popular items first — they bring the bulk of sales.
Descriptions are also cleaned of disallowed HTML tags so the marketplace accepts them without errors.
FAQ
Is the second language mandatory?
For Epicentr, titles and descriptions are required in two languages. Without that, a listing may fail moderation.
Is a long description truncated?
Yes, the platform respects the marketplace's field length limits and prepares descriptions within them.
Which tags are allowed in descriptions?
Only basic ones: paragraphs, line breaks, bold, lists and tables. Other markup is removed automatically.
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