Allo is a marketplace with strict moderation. Some brands and categories are closed to third-party sellers, so it's important to prepare your feed with these rules in mind.
Restricted brands and categories
The platform checks products against stop-brand and category lists: banned items never enter the feed, so you don't get moderation rejections.
Listing requirements
- Quality photos and complete attributes.
- Correct prices and availability.
- Descriptions without prohibited elements.
The result
You upload only allowed products and pass moderation faster.
Step-by-step plan
- Review Allo's current rules on brands and categories.
- Extend the stop-brand and stop-category lists in settings if needed.
- Run validation and review products flagged as banned.
- Make sure allowed products have quality photos and complete attributes.
- Hand the feed to the marketplace and track moderation results.
The most common mistake
Most often sellers only learn about a banned brand after a moderation rejection, when the feed has already been sent. Each rejection delays the launch of the whole range by several days. Check products before sending: validation in the platform shows banned items in advance. Also watch for Allo rule updates — the restrictions list changes periodically, and what sold yesterday may be banned tomorrow.
Not wasting time on rejected products
When a product from a banned brand enters the feed, moderation rejects more than just that item — the review of the whole upload gets delayed. Pre-filtering lets you send Allo only items that will pass, while problem products are flagged in the dashboard with the reason.
Stop-brand and category lists can be extended when the marketplace changes its rules.
FAQ
Where does the stop-brand list come from?
The platform ships with a base list that you can extend to match Allo's current requirements.
What happens to a banned product?
It's excluded from the export and flagged in the dashboard as banned on that marketplace.
Will it still sell on other marketplaces?
Yes, the restriction applies only to Allo — on other marketplaces the product sells as usual.
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