Fees on Prom, Rozetka, Epicentr, Allo and Kasta differ. One price everywhere means you lose margin somewhere and competitiveness elsewhere.
Separate rules per channel
Set your markup for each marketplace: add the commission to the calculation and the retail price accounts for it automatically.
Tools
- Markup as a percentage or fixed amount.
- Rounding for attractive prices.
- A minimum margin as a safeguard.
Bottom line
Every channel makes a profit instead of losing it to fees.
Step-by-step plan
- Write down the fees of every marketplace you sell on.
- Calculate the markup needed for each channel including the fee.
- Set a minimum margin as a safeguard against selling at a loss.
- Create separate pricing rules for each marketplace.
- Compare channel profitability monthly and adjust the rules.
The most common mistake
The most common mistake is calculating markup from cost without accounting for the fee being taken from the retail price. For example, a 15% markup with a 15% fee is almost entirely eaten by the marketplace, and the seller works practically for free. Always check the final profit after fees, delivery and returns. That's exactly why pricing rules should be set per channel rather than as one formula for all.
Building the commission into the price
Say the cost is 800 ₴, your target profit is 200 ₴ and the marketplace fee is 15%. To keep your 200 ₴ after the fee, the retail price must be around 1,176 ₴, not 1,000 ₴. On another marketplace with an 8% fee, the same margin is reached at about 1,087 ₴.
Separate rules per channel let you stay competitive where fees are lower and avoid losses where they are higher.
FAQ
Where do I find the marketplace fee?
In each marketplace's agreement or seller dashboard — it usually depends on the product category.
Can one product have different prices?
Yes, each marketplace can have its own price for the same product.
Doesn't that break marketplace rules?
No, sellers set their own prices on each marketplace.
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