Suppliers change prices constantly. If you find out late, you either sell at a loss or lose sales to an inflated price.
Rules instead of manual recalculation
Set a markup formula once — a percentage, a fixed amount or with rounding. When the cost changes, the platform recalculates the retail price by your rule.
Protecting your margin
- A minimum margin stops you selling at a loss.
- Rounding to …99 lifts conversion.
- Separate rules per marketplace that account for fees.
Bottom line
Prices stay accurate and profitable, and you're not in spreadsheets every day.
Step-by-step plan
- Find out each marketplace's fee for your product categories.
- Decide your target markup and the minimum margin you won't sell below.
- Choose a rounding rule, such as ending in 99, for attractive prices.
- Set separate rules for each marketplace in the platform settings.
- After the first update, spot-check a few prices to confirm the calculation is right.
The most common mistake
Most often sellers set one markup for the whole catalog and forget about it. But margins differ between products: on cheap items a percentage markup yields pennies, while on expensive ones it can make the price uncompetitive. And without a minimum margin, a sudden rise in marketplace fees can easily push sales into a loss. Review your rules at least once a quarter and use a minimum margin as a safeguard against selling at a loss.
A worked example
A product costs 1,000 ₴, markup is 30%, rounding to …99. The retail price is 1,299 ₴. The supplier raises the cost to 1,100 ₴ — the platform automatically recalculates the price to 1,429 ₴ and updates it on every marketplace. With a 200 ₴ minimum margin set, the price never drops below cost plus that amount.
Without automation you'd notice the change days later — and every sale in between would go through at a reduced margin.
FAQ
Can I set different markups for different categories?
Yes, pricing rules are flexible — per marketplace, and individual products can have their own price.
What if I want to lock a price?
Any product can have its own fixed price that won't change when the cost is updated.
How fast does the price update on the marketplace?
Right after new supplier data arrives, according to your sync schedule.
HitSale automates this: connect your suppliers and marketplaces once, and prices, stock and listings update themselves. Try it free for 14 days, no card required.